CRM and Marketing Automation Specialist

We are looking for an experienced colleague who will help us develop and optimize direct marketing and all interactions with clients in sales, service, and retention. 

If you enjoy working with data, technology, and finding ways to improve the customer experience, we would love to meet you.

• You will be responsible for analyzing and optimizing customer processes in the marketing area.
• Designing hyper-personalized marketing solutions – data architecture, processes, segmentation, campaigns, and automation.
• Implementing marketing CRM functionalities in collaboration with developers and data teams.
• Defining hyper-personalized communication strategies.
• Setting up, managing, and controlling marketing campaigns (email, outbound, inbound, personalization).
• Collecting and refining business requirements and translating them into technical specifications.
• Configuring marketing CRM tools, creating workflows, segments, and integration scenarios.
• Reporting, evaluation, and suggestions for improving campaign performance.
• Close cooperation with marketing, sales, and data teams to build an omnichannel strategy.
• Training internal teams and clients in CRM best practices, automation, and working with data.

• Experience with one or more CRM systems (Salesforce Marketing Cloud, SAS CI 360, MS Dynamics, Adobe, etc.).
• Practical experience with system configuration, campaign creation, or automation workflows.
• Good knowledge of customer data and methodologies (RFM, CLV, segmentation, attribution, optimization, arbitration, decisioning).
• Ability to connect business needs with the technical capabilities of the platform.
• Proactive communication with clients and the ability to explain things clearly.
• Analytical thinking, structured approach, and attention to detail.
• At least 3 years of experience in direct marketing.
• English at least at C1 level.

• A team of professionals who have a similar setup to you and who you'll get along with; they want to work independently while having the backing of a larger team, it's natural for them to follow trends and keep moving. They are attracted to applying their knowledge on challenging projects with the biggest customers. They also know that professional success is not everything, which is why they like to have fun together, play sports and support each other when needed. We are simply a team with the same DNA.
• You'll learn new things every day on meaningful projects and in new product development. Because we're doing some serious stuff that's different every time, so you'll gain insight. And not just by working on projects, but also by working with more experienced colleagues with an international reach.
• You'll get the chance to do a range of certifications. Once you've mastered something, we'll give you the opportunity to get certified. These are usually quite expensive exams that we will pay for you. We're not about you just bringing in a paper, we want our people to become better and better experts.
• Combined work from home and offices - either on-site or at our representative base in Pankrác. Of course, 5 weeks off and 3 sick days.
• We care a lot about balancing work with personal preferences, taking care of yourself and family. You will see it in the attitude of colleagues and bosses, as well as in the benefits you will find with us.
• You can develop yourself at professional trainings or conferences, there is a library available to you and, in the case of longer-term study, also elearnig within Udemy and Pluralsight. Of course, there are also online language courses.
• In the benefits cafeteria you can choose the benefits of your choice: multisport, pension, pharmacy purchases, tickets, experiences.
• And you get high-quality technical equipment, a business tariff, super coffee, we also have our own game zone and fitness room right in the offices.